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Marketing Tools

Online Marketing Solutions

You know online marketing is important, but how do you learn to leverage your website to your best advantage?  Is your website marketing resulting in business leads?

Online marketing in the simplest terms is having an online presence to promote your business or organization. For many, the end goal is sales of products or services. For nonprofits, the goal may be raising donations. In any case the seller-buyer interaction starts online. Online marketing tools facilitate the process and increase the numbers of customers who find your goods and services and ultimately purchase from you.

For most organizations the foundation of online marketing is the website. A website thoughtfully and creatively designed to represent your company and speak the language of your customers becomes the basis for all other online marketing. Driving traffic to your website and sales lead generation through the website are the primary activities of online marketing. The right marketing tools power those activities and make them successful.

Choosing online marketing tools depends on the kind of customer/ business interaction you want to create and the conversation you want to have along the way. Our services at Next Step include time tested marketing tools such as:

  • Customized Websites
  • Tracking and Analyzing Web Traffic
  • Keyword and Key Phrase Research
  • Website Landing Pages
  • Lead Generation
  • Web Ads and Pay Per Click
  • Competitor Website Analysis
  • Electronic Newsletters
  • Content Marketing
  • Directories and Reciprocal Linking
  • Social Networking

 

 

Online Marketing Solutions

You know online marketing is important, but how do you learn to leverage your website to your best advantage?  Is your website marketing resulting in business leads?  Our marketing tools can help you manage your website marketing program.

  • Drive traffic to your website
  • Discover what works
  • Convert leads to sales
  • Analyze competitor websites
   
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